You would be hard-pressed not to find this noisy, electrical, and often-underused mechanical device in any home, apartment, or business.

What is it? The vacuum cleaner. You know, that silent sentinel in your closet that comes to life when you plug it in and push the power button, and it buzzes all over the carpet as you chase it around the house.

The problem with the vacuum cleaner is we trust it too much. No, we’re not saying you shouldn’t vacuum your carpet or area rugs. You should vacuum once per week per occupant, on average, for the main areas. You might vacuum the bedrooms less frequently. We all know that proper vacuuming is important in caring for the carpet. But some feel that vacuuming the carpet is equal to carpet cleaning. That’s a myth and it is simply not true. Professional carpet cleaning removes so much more than a vacuum can remove. Yet it has been reported that consumers feel that frequent vacuuming removes the dust and grime from their floors and they can either skip or prolong regular carpet cleaning.

That’s not the case.

A good vacuum, no matter how powerful or advanced, removes only dry soil. The stuff that is tracked in every day and should be removed every day, as well. Vacuums don’t remove the sticky, greasy soil stuck to the carpet fibers, so the use of a good vacuum for carpets is not perfect for this purpose. You need professional cleaning to remove those soils.

Compare this to washing your car with a dry rag… or brushing your hair and skipping the shower and shampoo… or — well, you get the point. You need quality cleaning, deep carpet cleaning, to get your carpet thoroughly cleaned.

Do yourself a favor. Keep that vacuum cleaner working, use it all the time, but also use your professional carpet cleaning pro. He knows what it takes to remove ALL the dirt!